ActiveCampaign, a popular marketing automation platform, has recently announced an increase in its pricing structure. If you’re an existing or potential user, it’s essential to understand what these changes mean for you and your business. In this article, we’ll explore the reasons behind the price increase, discuss the new pricing tiers, and compare ActiveCampaign pricing to competitors.

Reasons for the Pricing Increase

There are several factors contributing to the ActiveCampaign price increase, including platform enhancements, market demand, and inflation.

Platform Enhancements

ActiveCampaign has been continually improving and expanding its features to stay competitive and meet users’ needs. These enhancements require significant investments in infrastructure, research, and development. As a result, the platform’s pricing structure needs to evolve to support these advancements.

Market Demand

As the demand for marketing automation tools continues to grow, ActiveCampaign has experienced significant growth in its user base. The increased demand means that the company must scale its operations, hire more staff, and invest in customer support to maintain high levels of customer satisfaction.

Inflation

Economic factors, such as inflation, also contribute to the need for pricing adjustments. As the cost of goods and services increases, it’s necessary for companies like ActiveCampaign to adjust their pricing to remain profitable and continue providing quality products and services.

New Pricing Structure

ActiveCampaign’s new pricing structure includes four main plans: Lite, Plus, Professional, and Enterprise.

Lite Plan

The Lite plan is designed for small businesses that require basic marketing automation features. With the price increase, the Lite plan starts at $15 per month for up to 500 contacts and goes up as you add more contacts.

Plus Plan

The Plus plan caters to businesses that need more advanced features like CRM, lead scoring, and custom user permissions. With the new pricing, the Plus plan starts at $70 per month for up to 1,000 contacts.

Professional Plan

The Professional plan is aimed at businesses that require a comprehensive marketing automation solution, including predictive sending and win probability. The starting price for the Professional plan is now $159 per month for up to 1,000 contacts.

Enterprise Plan

The Enterprise plan is tailored for large organizations with extensive marketing automation needs, such as custom reporting, onboarding, and dedicated support. The starting price for the Enterprise plan is now $279 per month for up to 2,500 contacts.

Benefits of the Updated Pricing

Despite the price increase, there are several benefits that come with the updated pricing structure.

Improved Features

The additional revenue generated from the price increase will allow ActiveCampaign to continue investing in platform enhancements, ensuring that users have access to the latest marketing automation tools and features.

Better Customer Support

As the company scales its operations, ActiveCampaign will be able to hire more support staff and offer improved customer support, ensuring that users can quickly resolve any issues they may encounter. This is something that they outlined in their recent price increase announcement.

Comparing ActiveCampaign Pricing to Competitors

Even with the price increase, ActiveCampaign remains competitive with other marketing automation platforms. When comparing features, ease of use, and pricing, ActiveCampaign still offers great value for businesses of all sizes. This is especially true when comparing ActiveCampaign and Hubspot pricing.

Strategies for Adapting to the Price Increase

If you’re an existing user or considering using ActiveCampaign, here are some strategies to help you adapt to the price increase:

Evaluate your current plan and usage to determine if you need all the features offered by your plan. You might find that you can downgrade to a lower-tier plan and still meet your marketing automation needs.

Look for promotional offers and discounts. ActiveCampaign occasionally offers promotions and discounts to new and existing customers.

Consider annual billing. Opting for annual billing can often result in significant savings compared to monthly billing.

Additional Strategies for Adapting to the Price Increase

Here are a few more strategies that can help you adapt to the ActiveCampaign price increase:

Monitor your contact list: Regularly review and clean up your contact list, removing inactive or unengaged subscribers. This can help you stay within the limits of your current pricing plan and avoid unnecessary upgrades.

Work with a consultant: In many cases it pays to work with an ActiveCampaign Consultant who can evaluate your current usage of ActiveCampaign and develop a strategy to help mitigate the impact of the price increase. 

Invest in training: Maximize the value of your subscription by learning how to use ActiveCampaign more effectively. Invest in training for yourself or your team, so you can fully utilize the platform’s features and make the most of your investment.

Explore integration options: ActiveCampaign offers integration with various third-party tools and services. By integrating your favorite tools, you can potentially streamline your marketing efforts and reduce the need for additional paid features.

Test and optimize your campaigns: Regularly analyze your marketing campaigns to determine their effectiveness. By testing and optimizing your campaigns, you can increase their performance, ensuring that you’re getting the most out of your ActiveCampaign subscription.

Consider alternative platforms: If you find that the new pricing structure is no longer suitable for your business, you can explore alternative marketing automation platforms that offer comparable features at a more affordable price. Keep in mind that migrating to a new platform may require significant time and effort, so weigh the pros and cons before making a decision.

In Conclusion

Adapting to the ActiveCampaign pricing increase may require some adjustments on your part, but with the right strategies in place, you can continue to enjoy the benefits of a powerful marketing automation platform. By evaluating your needs, optimizing your usage, and exploring various cost-saving options, you can ensure that your business continues to thrive in the ever-changing digital marketing landscape. 

ActiveCampaign Price Increase Frequently Asked Questions

What is ActiveCampaign?

ActiveCampaign is a marketing automation platform that helps businesses streamline their marketing efforts through email marketing, CRM, and other tools.

Why has ActiveCampaign increased its prices?

According to the announcement that ActiveCampaign shared via email, they have increased their prices due to platform enhancements, market demand, and inflation.

How will the price increase affect existing users?

Existing users will not see an immediate change in their pricing, but they will eventually be migrated to the new pricing structure. The increase a given user will see will vary based on the product tier they’re using and how many contacts they have within the system.

Is ActiveCampaign still competitive with other marketing automation platforms?

Yes, even with the price increase, ActiveCampaign remains competitive when comparing features, ease of use, and pricing.

What strategies can I use to adapt to the price increase?

To adapt to the price increase, consider evaluating your plan and usage, looking for promotional offers and discounts, and opting for annual billing instead of monthly billing. Since pricing is somewhat based on the number of contacts you have in the system, look for ways to remove contacts who are no longer active or needed.