Chief Automation Officer (CAO) vs. Fractional Automation Officer (FAO)
Every growing business eventually hits the same wall. The tools that once made life easier start to overlap, teams spend hours moving data from one platform to another, and customer expectations keep climbing faster than your systems can handle. According to McKinsey, employees spend nearly 30% of their time on repetitive work that could be […]
How to Build Re-Engagement Campaigns for Lost Leads
All businesses experience lost sales leads. Some prospects sign up for a free trial but never convert, others download an eBook and stop responding, and some lose interest over time. The re-engagement campaigns provide a structured way to win these leads back. Using workflow automation tools such as HubSpot, ActiveCampaign, or Eloqua, you can set […]
How to Develop Marketing Automation Strategy That Works
Are you struggling to develop a successful marketing automation strategy that delivers results? Around 31% of marketing professionals report that they struggle due to a lack of a clear strategy. Other challenges include usability concerns (35%) and insufficient customer data (28%). These factors prevent many businesses from using marketing automation effectively. That’s why it’s crucial […]
7 Top Reasons Why CRM Implementations Fail & How To Fix Them
Have you ever wondered why CRM implementations fail and what the reasons are for it? According to research, businesses ranging from 47% to 63% face challenges implementing a CRM system. CRM systems are meant to streamline processes and improve customer relationships, but they don’t always deliver. Studies show that 30% to 70% of CRM implementations […]
9 Strategic Benefits of Sales and Marketing Automation
Understanding the benefits of sales and marketing automation is crucial for startups and small businesses as it can help increase productivity and provide a competitive advantage in 2025. As per the report, the global industrial automation and control systems market size is projected to reach USD 378.57 billion by 2030, growing at a CAGR of […]
HubSpot Reporting 2025: Best Practices & Mistakes to Avoid
HubSpot reporting best practices are essential for making smart, data-driven decisions without wasting time. From tracking marketing performance to analysing sales pipelines, the right approach to reporting provides the clarity needed for growth. HubSpot’s built-in tools are powerful, but only if you understand how to use them effectively. In this blog post, you will learn […]
Lead Nurturing Checklist: 10 Essential Steps
A lead nurturing checklist is a step-by-step guide that helps businesses plan, execute, and optimise their lead-nurturing efforts. It ensures you’re consistently engaging with leads in a structured way, i.e. using the right messages, tools, and timing to move them closer to becoming paying customers. Lead nurturing is crucial for your business because it shortens […]
What Is Lead Scoring Model & How To Build It
A lead scoring model helps you identify which potential customers are most likely to buy. It works by assigning points to leads based on their actions (like visiting your website or downloading content) and their fit with your ideal customer profile (like job title or company size). This way, sales and marketing teams can focus […]
Top B2B Marketing Automation Platforms: 2025 Comparison
Looking for the best B2B marketing automation platform in 2025? Here’s a quick breakdown of the 3 top contenders: Eloqua, HubSpot, and ActiveCampaign. Each platform serves different business needs, from enterprise-level tools to user-friendly solutions for small and mid-sized companies. Key Takeaways: Eloqua: It is ideal for enterprises with complex sales cycles. And offers advanced […]
Top 6 B2B Email Automation Workflows for 2025
Want to improve your B2B email strategy? Here are six must-use email automation workflows for tech and SaaS companies in 2025. These workflows help you nurture leads, onboard customers, re-engage inactive contacts, and grow revenue. Whether you’re using HubSpot or Eloqua, these strategies are easy to customize and implement. Key Workflows: Welcome Emails: Engage […]