Advent Moves People
Here is what Susan Safer, Senior VP of Marketing at Advent Moves People says about working with The Automation Strategy Group.
Advent’s marketing model is built on research-driven storytelling. Their insights power thought leadership, audience engagement, and commercial conversations. To support that model, their ActiveCampaign and Salesforce systems needed more than basic automation. They required structure, visibility, and tighter alignment between marketing activity and revenue outcomes.
The Automation Strategy Group re-engineered their automation framework so it actively supported growth instead of simply executing campaigns. By strengthening system architecture, improving data integrity, and simplifying operational logic, the team created a connected system that marketing and sales could rely on with confidence. The result was clearer pipeline visibility, stronger alignment, and automation that directly supported business performance.




