Oracle Eloqua, the cloud-based SaaS platform that helps marketers, is still used by B2B organizations since the big acquisition in 2012. For many, it’s still the gold-standard software for B2B marketing, and Oracle continues to release updates to this day. This includes the latest Eloqua 26B update, released in May 2026 as part of the Redwood Experience.
However, as the SaaS industry faces numerous reports of disruption, many teams across organisations find themselves questioning whether the Eloqua platform is still suitable for their current team size, operating model, and speed.
In this detailed blog post, we will look at where Eloqua still performs well, where it creates operational drag, which companies should keep it, which should start planning a migration, and how marketing ops leaders should decide in 2026.
TL;DR
Oracle Eloqua is very much worth keeping in 2026 if your organization falls into this category – it has enterprise-level complexity with a lot of information, a mature and efficient marketing ops implementation, and it’s justified to use a demanding platform.
Where Eloqua falls short for many isn’t in its capabilities but in its steep learning curve. It’s worth migrating if you have a smaller team, the platform is hard to maintain, it slows down your overall functionality, and you need a cleaner and more user-friendly CRM-led operating model.
Key Highlights
- Oracle Eloqua is still going strong in 2026 and continues to receive frequent updates.
- Oracle Eloqua is best harnessed in big B2B enterprise settings.
- One of the biggest struggles teams face is the operational overhead that is hard to justify, as well as missing features within the Eloqua platform.
- Mid-market organizations tend to outgrow Eloqua’s fit before outgrowing its actual capability.
- Deciding on whether to keep Eloqua depends on factors such as team structure, campaign complexity, and internal support capacity.
What Eloqua still does well in 2026
Before deciding whether to cut Eloqua in 2026, it’s worth looking at what the platform still does well.
The purpose of Oracle Eloqua is to handle complex tasks that support the business. Companies that have long and difficult sales cycles can utilize Eloqua to nurture leads at different stages of the marketing funnel.
Companies that run campaigns across platforms, such as email, social media, and push notifications, greatly benefit from Eloqua’s seamless integration and automation. This isn’t even to mention the world-class segmentation and personalization abilities that are conducive to incredible marketing campaigns.
The ability to process heavy loads of data for big organizations and do away with data silos is another massive benefit that Eloqua has to offer. Once more, it’s all about the fit for every individual organization.
Let’s get into a bit more detail about what Eloqua does right:
1. Enterprise campaign organization
For organizations that heavily lean into marketing automation, Eloqua can be a huge blessing when it comes to repetitive tasks like tracking customer engagement, securing leads, sending emails, etc.
To go further on the campaign management front, Oracle Eloqua helps create relevant campaigns throughout the customer lifecycle. The system integration helps create consistent brand messaging.
Whether it’s your budget and timelines, audience segmentation, or content strategy, Eloqua helps simplify your overall campaign management.
As we mentioned, Eloqua helps nurture leads at every level of the funnel, strongly positioning itself on the lead management front. Segmentation and personalization help create insights on a micro-level. More on this in just a bit.
It’s important to ensure your messaging is consistent across platforms, and Eloqua’s ability to enhance cross-channel orchestration has been hard to replicate by competing SaaS platforms.
Not only can you create precise cross-channel campaigns with conversation-ready sales opportunities, but you can do it at scale.
When you’re able to create personalized content, you can target quality leads rather than just chasing a higher number of leads. This is what Account-Based Marketing is, and Oracle Eloqua does this by bundling account data, segmentation, and orchestration to deliver dynamic content and notifications for the targeted group.
2. Strong governance for complex B2B operations
Eloqua has long been touted as an excellent platform for overall governance for larger enterprises.
These enterprises tend to have more vast, complex frameworks and processes, and Eloqua’s unified CRM system creates a single source for all demand generation activities across an organization.
This can help your organization with some key touchstones, such as brand awareness, inbound marketing inquiries, and customer retention.
3. Mature segmentation and lead management
We explained the Eloqua platform’s incredible segmentation capabilities. When you have the level of segmentation that Eloqua provides, it helps give you micro insights that allow for hyper-personalized messaging based on individual user profiles.
The lead management procedure, from the first interaction until the purchase, can be leveraged well with Eloqua. One of Oracle’s proud achievements with the Eloqua platform is the fact that even non-technical marketers can execute personalized, targeted, multichannel campaigns.
Lead scoring helps you filter the pipeline by assigning rankings to potential buyers based on the information you have about their intent and interest.
Lead nurturing is about giving the right content to the right audience to keep them interested as they go down the funnel. It’s commonly used for brand-building.
4. Ongoing Oracle investment
The 26B release that happened in early May 2026 is proof that Eloqua is still active and isn’t going anywhere anytime soon. One Gartner review called it the “Ferrari of Marketing Automation Platforms”, and the Redwood Experience is an example of why that’s the case.
But more importantly, the 26B update isn’t just a set of feature enhancements – it’s designed to directly address some of the operational pain points that marketing ops leaders have raised over recent years.
By delivering a more streamlined navigation experience, offering visual editor locks that reduce the risk of accidental template changes, and improving data workflow tools, the update helps teams save time on repetitive admin tasks and reduce the learning curve for new users.
New AI-powered features also simplify content creation, allowing teams to launch campaigns faster and ensure brand consistency. These business-focused improvements make it easier for organizations to balance scale and agility and get more measurable value from their Eloqua investment.
There’s a new navigation experience, you can preserve HTML integrity with a new visual editor lock, a new Redwood experience for designing form processing steps, and it even has a cool new Generative AI feature, like the ability to attach a reference document for contextual generation.
Now let’s move to the other side of the coin – what makes Oracle Eloqua difficult to use.
Where Eloqua starts to feel heavy
Eloqua is certainly a boon for B2B marketers with years of experience in the field and who know how to harness the power of enterprise software, but one thing that can’t be said about Oracle Eloqua is that it is a beginner-friendly product.
By all accounts, the features and abilities of Eloqua aren’t so much an issue, but getting the hang of it certainly is. Here are a few ways Eloqua can be difficult to use:
1. A steeper learning curve
One of the most common complaints about Oracle Eloqua is the steep learning curve when using the service. It requires a lot of training for your organization’s employees because it can be a bit complex to use, especially in the first month or so.
Even Gartner reviews have called the steep learning curve the biggest downside of the service, and the overall technical complexity can make training employees resource-intensive.
However, when done right, it can be viewed as an investment with a potentially large return.
2. Dependence on specialist support
To make the most of Eloqua, there needs to be a dedicated marketing ops function behind it. Their role is to help different teams across an organization have a collective, aligned goal to work towards.
Implementing CRM software is a part of this mission, and because Eloqua is complicated and requires training, you need to have a dedicated team that helps implement it, as well as clears any doubts about how to use it to achieve the assigned goals. If you don’t have a dedicated in house team, you should consider working with an Eloqua Consultant.
3. Slower execution for leaner teams
What companies increasingly find when questioning their Oracle Eloqua usage is whether the product is a good fit for their specific teams.
The overall reviews on websites like Gartner tell you that there is almost no enterprise software on earth like Eloqua, which is why it’s still widely used in large organizations.
The issue of slow execution emerges when there is a product fit issue. This doesn’t have to do with product flaws in itself; it mostly happens when the teams are too small, so utilizing Eloqua doesn’t seem like a means to an end, as it is time and resource-intensive without necessarily giving the same returns that it might for a larger company.
4. Platform fit changes as team structure changes
Individual teams in an organization are dynamic in nature. As a result, they undergo constant change, and when structural shifts are made to accommodate larger business goals, it also affects how well Eloqua fits a given team.
Let’s take the example of a marketing team. For various reasons, a decision is made at higher levels of the company that the team needs to be restructured. A few members go to sales, while others are shifted to the customer success team.
Suddenly, the marketing team is smaller, and there are fewer hands on deck to deal with a not-so-easy-to-use system. Constant attempts to leverage the Eloqua platform yield diminishing returns.
This is when it can be accepted that the Eloqua platform may simply not be the right fit for the restructured marketing team.
Is Eloqua still worth keeping?
It can be easy to look at the high cost of Oracle Eloqua and decide it isn’t worth keeping the service.
This is despite knowing that they have incredibly precise targeting, which is conducive to great email practices, including marketing messages that skip the spam folder and go straight into a potential customer’s inbox.
This isn’t a direct yes-or-no answer to that question. Instead, we will give you a nuanced breakdown to help you decide whether it’s worth keeping Oracle Eloqua.
1. Keep Oracle Eloqua if you are a large enterprise B2B team
The cost alone should tell you that Eloqua is catered towards larger enterprise B2B organizations that have a lot of data, longer sales cycles, multi-region complexity, dedicated marketing ops and admin support, and advanced governance needs.
Larger organizations have large amounts of data across different teams, silos in place, they exist across different regions, and they are more likely to have the means to have admin and ops support. This, and the fact that their governance is likely quite complex.
This is why Eloqua works perfectly as a one-size-fits-all platform for larger enterprises with more complex systems that need to be unified so tasks can be automated.
2. Keep Oracle Eloqua if your current setup is stable and trusted
If your team knows the system and how to use it, if data reporting works, if handoffs are frictionless, and there are no major operational pain points, then Eloqua is definitely worth keeping.
It seems counterproductive to go through the pain of migration when you have a system that already works. Unless there’s a very good, data-backed reason why it’s worth the pain of migrating from an established platform, changing platforms might be a diminishing end.
It could also affect team morale, as people are not always receptive to change, especially when it involves an entire software system and the way things are done.
3. Keep Eloqua if replacing it would create more disruption than value
This is a bit of a double-edged sword. On one hand, there could be genuine long-term benefits to migrating CRM platforms. It might even be in your team’s long-term best interest to switch from Eloqua to a better-fitting platform.
On the other hand, there will inevitably be an initial disruption period if your team is already familiar with the ins and outs of Eloqua, and there are genuine benefits in terms of ROI.
Even if you provide a grace period to train employees on the new software and set a cut-off date for when the migration becomes official, there will be a short-term hit to sales targets and revenue due to the transition’s friction.
If the migration ends up creating more disruption in the long run than value, then it’s worth keeping Eloqua. If it isn’t broken, there’s no need to fix it.
7 Signs that it might be time to migrate from Oracle Eloqua
As we mentioned, product flaws don’t have to be the reason why it’s logical for you to migrate away from Oracle Eloqua. Just as we gave some insights into when it is best to migrate away from Eloqua and seek alternative platforms:
1. Your team spends too much time maintaining the platform
If you see that your team’s most precious resource, time, is being wasted on platform maintenance alone, it’s a surefire sign you might need to migrate away from Eloqua.
If you are in a position where more time goes into maintaining the platform than the actual utilization and results, then it’s a dead end with diminishing returns. It’s also a sign that your team is either not the right fit for the platform or needs more training.
It makes migration easier, as there won’t be as much internal resistance.
2. Campaign execution is slower than it should be
The entire purpose of marketing automation platforms, such as Eloqua, is to automate repetitive tasks so your team can focus on the more important aspects.
Even with campaign management and execution, Eloqua does a great job in coordinating multiple elements to create a powerful message to the target audience.
However, if your campaign execution is slower despite using Eloqua, it might just be a sign that it isn’t the right fit or isn’t being used well enough, which means it’s probably a good idea to migrate to more user-friendly software.
3. Fewer people can use the Eloqua platform confidently
While this is more applicable to leaner teams, it’s still possible that only a few people in a given team know how to use Eloqua to its full potential.
This can cause friction within a team, as there may be situations where a minority has to take charge and do the work of others because they aren’t confident in their own abilities.
This is why training is extremely important, as well as management that can create a culture of unity. This isn’t a guarantee that everyone on the team will have an equal understanding of software like Eloqua due to the steep learning curve.
If only a few people in a team can confidently use the platform, it might be a sign to look for something more user-friendly, as those who understand Eloqua will likely be able to adapt quite easily to a newer, easier-to-use platform.
4. CRM and marketing are too disconnected
Disconnected systems between CRM and marketing can be big-time revenue drainers. When data silos exist and there is a lack of integration, it leads to a dip in leads and eventually in revenue.
This is why it’s important to have clear communication between teams and a well-defined integration plan. Data silos can be detrimental to your company’s bottom line.
Just look at your company’s pipeline conversion rates to get a sense of how much the disconnect is costing you. A lack of alignment between teams and a clear disconnect between CRM and marketing are signs that a platform change could be for the best.
5. Internal support costs are rising
This circles back to having teams where fewer people are aware of how to fully utilize the Eloqua platform due to the learning curve and other external pressure and pain points.
As a result, there might be rising costs associated with internal support. This could be related to hiring a marketing ops team and then adding more specialists to help address the issues other teams are facing.
While well-intentioned, this could become a cash incinerator, rendering the platform ineffective based on what your organization is paying for it.
6. You are already redesigning workflows, scoring, and reporting
The entire point of marketing automation platforms such as Eloqua is to enhance workflows, build scoring systems that benefit sales, and report metrics that play a key role in understanding the specific KPIs each team works towards.
If you are already redesigning these outside the Eloqua bubble, it makes little sense to keep using the platform, since the redesign is an investment in itself. If the redesign is being done in a way that suits the company as a whole, it’s probably worth considering moving away from Eloqua.
7. Eloqua’s complexity no longer matches the business
There’s a reason Eloqua is better suited to large-scale enterprises. As we have mentioned numerous times before, Eloqua isn’t a beginner-friendly service, and its complexity creates inevitable friction.
Usually, it’s worth overcoming this friction when sales cycles are longer and bigger numbers are at stake. However, when the complexity clearly doesn’t match the scale of your business, and its purpose is redundant, then it’s not worth going through the hurdles; you risk the sunk cost fallacy.
Which Businesses should keep using Eloqua in 2026?
By now, it should be clear that not every company is a good fit for Oracle Eloqua 2026, based on factors such as team structures, data volume, business goals, requirements, and more.
So that begs the question: which companies should keep Oracle Eloqua in their tech stack in 2026? Here are a few examples to give you some ideas:
1. Enterprise B2B SaaS
While customer software focuses on personal use, B2B software emphasizes efficiency, management, deliverability, and accountability. With such systems in place, mid-to-large-scale enterprise B2B SaaS companies would greatly benefit from Oracle Eloqua, given their complex data and integration requirements.
2. Healthcare and complex professional services with long sales cycles
Long sales cycles can be challenging for businesses, especially in the B2B sector. They come with an array of complications and can take a lot of time and resources to close a deal.
In healthcare, several legal and regulatory factors must be taken into account. With fields like healthcare and other services that have long sales cycles, you need specific strategies focused on lead nurturing, buyer journey maps, identifying inefficiencies, and prioritising lead quality over quantity, among others.
3. Global teams with mature ops governance
When you have a team spanning the globe, you need an integrated platform that can handle large-scale ops governance.
Oracle Eloqua specializes in having unified formats across the globe, making it significantly easier to carry out ops governance so that the frameworks, practices, and policies remain the same regardless of where the member of the team is based.
4. Oracle-aligned ecosystems
While Oracle platforms like Eloqua are great at integrating with other software, they are exceptional and effortless when integrated with their own platforms.
If you run or are a part of an organization that relies on different Oracle-aligned platforms, such as Oracle e-Business Suite, then you’re more likely to get a bang for your buck when it comes to using Eloqua. You will likely experience a seamless integration.
5. Businesses with full-time internal team or Eloqua consultant support
The role of marketing ops is to ensure that systems are integrated with as little friction as possible throughout different teams. They are the ones who create the culture of using these software platforms, and they map out how each team is meant to use them.
When you have an organization that has an actual team for Eloqua or marketing ops support, you can go forward with confidence that you are far more likely to get your money’s worth out of Eloqua and are far more likely to achieve your business goals. Instead of an internal team, an Eloqua consultant or agency partner can usually fill this role nicely.
Which businesses should consider migrating away from Eloqua in 2026?
Now that we’ve mentioned which companies are a good fit for Oracle Eloqua, here are some cases of organizations that may not necessarily be compatible:
1. Mid-market B2B firms
Mid-market companies are, as their name suggests, situated between small and large-scale enterprises. They can have fewer than 500 employees, and sometimes fewer than 1000.
When there isn’t the same level of scale in an organization, it doesn’t make sense to invest time, money, and other resources in training different teams. There is a high risk if you’re unable to successfully implement Eloqua company-wide.
2. Leaner teams with one or two ops resources
If your teams are lean, then steer clear of Eloqua. The exception to this is if each member is highly technically skilled, picks up Eloqua quickly, and leverages it to the best of the company’s ability.
Even with one or two ops resources, you are unlikely to get the results you want, as your ops team will be stretched thin trying to provide support to the other teams in the company.
3. Companies shifting towards CRM-led operating models
Since CRMs are more focused on direct sales pipelines, they conflict with a marketing automation platform like Eloqua, which is more top-of-the-funnel.
If the management of your organization has made a firm decision to go with CRM-led operating models, it will render the MAP somewhat useless.
You can still integrate a CRM platform with Eloqua to share data, but it might not be as effective as you might hope unless there are specific use cases.
4. Teams that need faster execution and easier adoption
This is once again more applicable to smaller to mid-sized B2B companies. When you have teams that need to execute faster and require easier adoption, you are better off choosing platforms that are more user-friendly and don’t have the same steep learning curve. This way, you can get results faster.
Larger organizations have the luxury of having support teams, time, and resources to integrate complex platforms like Eloqua.
5. Companies that are evaluating HubSpot or broader stack simplification
HubSpot has emerged as a very popular alternative to Oracle Eloqua. HubSpot is undoubtedly a much friendlier product for small-to-medium businesses, both in terms of pricing and usage.
HubSpot even has some attractive, unique categories like Account Data Management, Landing Page Builders, Pop-Up Builders, Customer Journey Analytics, Account-Based Analytics, and more.
When companies are evaluating HubSpot or even overall stack simplification, it’s worth considering key differences between Eloqua and HubSpot before making a decision. Some of the most critical differences are:
- HubSpot offers a more user-friendly interface and faster onboarding, making it easier for teams to adapt quickly, while Eloqua’s steeper learning curve means it requires more specialized training.
- Eloqua provides deeper customization and governance features for enterprise needs, whereas HubSpot emphasizes simplicity, a unified CRM with marketing automation, and streamlined processes for small to mid-sized businesses.
- In terms of integration, HubSpot’s all-in-one platform natively connects sales, marketing, and service, reducing silos, while Eloqua integrates best with other Oracle solutions and can require additional configuration for third-party tools.
- Pricing and administrative overhead are usually lower with HubSpot, making it appealing for teams looking to simplify operations, while Eloqua’s extensive features are best suited for companies needing advanced segmentation and enterprise governance
If you want to see more detailed comparisons, read our blog post. We offer both Eloqua and HubSpot consulting services, including implementation, migration, and onboarding. These are tailor-made to your organization, regardless of whether you’re a big enterprise, a medium-sized business, or a startup.
What Eloqua migration usually involves
We mentioned earlier how difficult the migration from the platform Eloqua can look like when it’s deeply embedded into an organization’s mechanisms.
However, if you are still interested in migrating, it’s worth noting the steps that are involved when it comes to moving on from Eloqua:
1. Data and field mapping
Data mapping is a crucial and delicate process because it takes crucial data from one point to another. There needs to be a proper roadmap to ensure safe and secure data transfer, otherwise things can go wrong for your organization in a big way.
2. Lifecycle and lead scoring rebuild
Platforms like HubSpot allow you to preserve the scoring framework of the old process while also providing advanced features to set scoring thresholds, as well as harnessing AI-assisted tools like Breeze.
There needs to be a blueprint outlining how you will rebuild your sales lifecycle, as well as your lead scoring systems.
3. Workflow and campaign reconstruction
One of the pain points of migrating is the feeling of having to reconstruct your previous workflows and campaigns.
While this is admittedly time- and resource-intensive, it’s necessary when committing to a platform migration, as it helps you pick up where you left off with minimal friction.
4. Salesforce sync review
If your organization utilizes Salesforce, then there is a lengthy review that needs to be done in order to ensure that the syncing process goes smoothly.
Salesforce generally syncs well with several marketing automation platforms, such as HubSpot, but a detailed audit is needed to ensure nothing is lost in transition.
5. Reporting continuity
During the migration to another platform, the need to report on metrics and other key data points never stops.
The difficulty is in the balancing act during the transition and migration of information, as data and key information can get lost or overlooked.
During the migration process, a reporting system must continue to ensure a smooth, efficient transition.
6. Team retraining and rollout
The most time-intensive part of migration is team retraining and rollout. One of the challenges you face is the friction of change.
People don’t like changing what they’re familiar with, which is why it’s normal to face some level of resistance. However, once that is overcome, there must be a cut-off date for the rollout.
It then becomes a race against time to ensure teams are properly trained and the rollout proceeds smoothly.
Why teams often move from Oracle Eloqua to HubSpot
While Oracle Eloqua is the gold standard of marketing automation platforms for large-scale enterprises, HubSpot has emerged as a competent competitor that stands out on its own.
It has been a hit among small to medium-sized enterprises, and here are a few reasons why teams move away from Eloqua to HubSpot:
1. Easier adoption across marketing and sales
There is no doubt that HubSpot’s Marketing Automation Platform is significantly less difficult to pick up than Oracle Eloqua. This makes it a great choice for marketing and sales teams, as it allows for better alignment and fewer data silos. This serves long-term business goals well.
2. Cleaner CRM-led operating model
HubSpot integrates its CRM and Marketing Automation Platform in a way that’s best described as clean, slick, and easy to use. HubSpot’s approach is to have CRM’s with automation already baked in to provide a unified interface for marketing and sales teams.
Every real-time interaction, every deal update, every email interaction is put into one unified platform.
3. Lower admin burden for many mid-market teams
We mentioned how it can be burdensome for team members to spend excessive time on admin duties and platform maintenance. This can be a put-off for mid-sized market teams, and they are bound to opt for a more user-friendly option. HubSpot provides this, and that’s why it has become the go-to for many small-to-medium-sized marketing teams.
4. Stronger all-in-one value across CRM, marketing, sales, and content
HubSpot’s seamless CRM and marketing automation integration has been a game-changer and is a big reason why people move away from Oracle Eloqua.
HubSpot has a singular platform that has the best of all worlds when it comes to CRM, marketing, sales, and content – whether it’s performance or distribution. With these four pillars and all of it integrated into one platform, it’s no wonder businesses see significant value in HubSpot.
HubSpot’s Starter Customer Platform is highly attractive for startups and medium-sized businesses, offering all-encompassing features such as a smart CRM, data sync, shared inboxes, marketing reporting, deal pipelines, ticketing, a prospecting agent, commerce tools, and more.
Our honest views for Marketing Ops leaders
If you are a marketing ops leader reading this, you know the weight of such a decision. It isn’t as simple as changing platforms for the sake of it. As we’ve discussed, there are many factors to consider when deciding whether your company should migrate away from Oracle Eloqua or stay.
There are a few things to keep in mind when making such a decision. Oracle Eloqua is far from obsolete – if anything, the latest 26B update proves that they are still serious about creating the gold standard of marketing automation.
However, it’s worth considering the platform’s fit more than the number of features when deciding. If Eloqua supports your business goals, then by all means, continue with it.
If it’s slowing down your team, is cost-intensive, and requires too much support from specialists, then migration should be a conversation worth having, at the very least.
It all comes down to team size, structure, fit, and larger business goals. ROI is the key here, and if that isn’t in the picture, then you know it’s time to migrate away.
If you are looking for migration support, schedule a consultation call with one of our experts, and we will discuss all possibilities.
Frequently Asked Questions
Is Oracle Eloqua still worth it in 2026?
Oracle Eloqua is still worth it in 2026, but only if your company’s size and structure support it. Eloqua is a better fit for large enterprises than for medium- or small-sized businesses. If your team knows how to use Eloqua, then few services in the world can match up.
Is Eloqua being discontinued?
No, Oracle Eloqua is not being discontinued. Oracle released the 26b update for Eloqua on May 1st, 2026, indicating that the product is going strong even after it was introduced to the world in 1999. Eloqua remains the gold standard in marketing automation, especially for large enterprises.
What are the biggest challenges with Eloqua in 2026?
If there was a single problem that could sum up all the issues with Oracle Eloqua in 2026, it would be the complexity of use. Reviews on websites like Gartner revealed a steep learning curve with Eloqua. It was noted that if you can overcome this, it is a boon for your organization.
Who should still use Eloqua in 2026?
Oracle Eloqua is best for large-scale SaaS enterprises, healthcare, and financial services with long sales cycles, global teams with mature ops governance, companies with Oracle-aligned ecosystems, and businesses with full-time Eloqua and marketing ops support.
When should a company migrate from Eloqua?
If a team spends too much time maintaining the platform, the campaign execution is slower than needed, only a few people can use the platform confidently, the CRM and marketing are disconnected, internal support costs are rising, and you are already redesigning workflows, scoring, and reporting, then you should consider migrating.
Is Eloqua better than HubSpot for enterprise companies?
Eloqua is better than HubSpot when there are large-scale organizations with long sales cycles and several teams with a supporting team available at all times. It’s a matter of product fit rather than an issue with the features themselves. HubSpot is more user-friendly and appeals to startups and medium-sized businesses.
Why are companies moving from Eloqua to HubSpot?
HubSpot’s platform takes a CRM approach with integrated marketing automation. Oracle Eloqua is more concentrated at the top of the funnel. Better costs, user-friendliness, and ease of implementation are why companies are increasingly moving from Oracle Eloqua to HubSpot.
How hard is it to migrate from Eloqua?
The difficulty of migrating from Oracle Eloqua entirely depends on how embedded it is in your company’s day-to-day operations. If it’s being used well by people who know the platform, migrating away will be difficult. If complexities prevent many of your teams from understanding Eloqua, then migration isn’t as hard.